A great paragraph from Henry Jenkins

From this article:

History teaches us that old media never die. And before you say, “What about the eight-track,” let’s distinguish among media, genres and delivery technologies. Recorded sound is a medium. Radio drama is a genre. CDs, MP3 files and eight-track cassettes are delivery technologies. Genres and delivery technologies come and go, but media persist as layers within an ever more complicated information and entertainment system. A medium’s content may shift, its audience may change and its social status may rise or fall, but once a medium establishes itself it continues to be part of the media ecosystem. No one medium is going to “win” the battle for our ears and eyeballs.



First published Aug 27, 2012